MG Law

Simone Aiello

Marketing Manager

(Branding, Online Strategy, Client Acquisition)

Simone Aiello is an accomplished marketing strategist with over a decade of experience in digital communication and brand development, currently serving as the Marketing Manager of MGLAW – a boutique Italian law firm specializing in Real Estate Law, Tax & Relocation Services for foreign investors, with a strong focus on southern Italy.

Simone is a recognized expert in legal marketing, with proven experience in leading cross-functional teams—including graphic designers, digital marketers, and content creators—to implement EMEA-wide strategies. He has successfully managed multi-channel campaigns across SEO, SEM, and paid media on Google and Meta, ensuring the alignment of online and offline communications to enhance brand equity and build client trust across international markets.

At MGLAW, Simone is responsible for the firm’s digital transformation and international expansion, designing and implementing omnichannel strategies to:

Increase global brand awareness

Generate qualified leads from core markets (USA, UK, Canada)

Drive revenue growth through high-value legal services

With a data-driven, client-focused mindset, he develops integrated campaigns combining high-quality educational content, lead generation tools, and performance analysis to ensure maximum ROI. He also manages strategic partnerships with leading international platform while developing co-marketing initiatives with  international Law firms and real estate agencies abroad.

Simone’s vision is to position MGLAW as the trusted legal partner for foreign investors in Italy, offering a seamless digital journey that reflects the firm’s values of trust, excellence, and personalized legal assistance.

Areas of Expertise

  • International Legal Marketing

  • Dgital markleting

  • Business development

Education

  • Laurea in Giurisprudenza: Università di Palermo
  • Corso di specializzazione: Marketing & Business presentation IED Milano
  • Master Executive: Sales Management IL SOLE 24 ORE Business School
  • Master Executive: Marketing e comunicazione Digitale Il sole24 ORE Business School

Languages

Italian, English

Simone Aiello

Marketing & Business Development Manager

Brand Strategy & Business Growth

Simone Aiello is an experienced marketing strategist with over 15 yearsofof experience in digital communication and brand development. He currently serves as Marketing Manager at MGLAW, a boutique Italian law firm specializing in Real Estate Law, Tax, and Immigration & Relocation Services for foreign investors.

Simone supports the firm’s growth through a strategic and forward-looking approach, contributing to the identification of new business opportunities and the expansion of its international reach through multilingual and culturally aware client support. He plays a key role in shaping and implementing the firm’s digital marketing and business development strategy, focusing on strengthening brand positioning, enhancing client acquisition, and supporting sustainable growth.

He is a recognized professional in legal marketing, with experience in coordinating cross-functional teams—including designers, digital specialists, and content creators—to deliver integrated and consistent communication across international markets. His work contributes to aligning the firm’s digital presence with its broader business objectives, reinforcing brand credibility and client trust.

At MGLAW, Simone is involved in the firm’s digital evolution and international development, supporting the design and execution of omnichannel strategies aimed at increasing global visibility, attracting qualified prospects from key markets, and supporting the growth of high-value legal services.

He also collaborates on the development of strategic partnerships with international platforms and on co-marketing initiatives with law firms and real estate agencies abroad, fostering new opportunities for cross-border business development.

Simone’s vision is to position MGLAW as a trusted legal partner for foreign investors in Italy, delivering a clear and effective digital experience aligned with the firm’s values of trust, quality, and personalized legal support.

Areas of Expertise

  • International Legal Marketing

  • Digital marketing

  • Business development

Education

  • Laurea in Giurisprudenza: Università di Palermo
  • Corso di specializzazione: Marketing & Business presentation IED Milano
  • Master Executive: Sales Management IL SOLE 24 ORE Business School
  • Master Executive: Marketing e comunicazione Digitale Il sole24 ORE Business School

Languages

Italian, English